Expertise

 
Marketing
Start-Up
$2.9K

Total Earnings

5

Avg Response Time

3

Jobs Completed

29

Total Hours Logged


Experience

 
 
Marketing
User Experience Consultants, Inc - CEO
01/2014 - Present
I manage sales and operations and am hands-on in strategic and tactical plan development for a wide range of businesses, brands and agencies. I also oversee marketing and product execution across all channels - SEO, PPC, social, YouTube, content, P.R. I have expertise in many platforms including YouTube, Adwords, Facebook advertising, Google Analtyics, Google Search Console and IFTTT.

 
Marketing
APM Music - Director of Product Management
01/2013 - 12/2013
Provided strategy, digital marketing, SEO/ SEM, GTM, UX, video marketing to big data companies, brands and agencies. Coached diverse teams to execution on complex projects.
• Managed day-to-day business operations including sales, marketing, P&L, business planning, strategy, customer relations, accounting, PM. Established and managed partnerships with numerous agencies, distributors and technology providers.

 
Marketing
Corbis Entertainment - Director of Product Management
01/2012 - 12/2012
Reported to SVP and CEO. Served as Product Owner for Corbis Entertainment’s worldwide product platforms including GreenlightMusic.com and ProductPlacement.com. Oversaw 3 direct reports and collaborated across departments to create and execute product vision and strategy.

 
Start-Up
Subculture Interactive - President
03/2005 - 12/2011
Managed a digital technology & marketing consulting firm, driving business and marketing innovation for record labels, music artists, brands and agencies. Led onshore & offshore team of 20; delivering over 75 B2C websites, campaigns and apps; supporting tens of millions of users using both Agile & Waterfall methodologies. Results: drove over $1M in revenues.
• Raised $2M, managed development and P&L of enterprise content platform, Ehab.com from concept through PDLC to GTM.

 
Start-Up
Manifest Industries - President
01/2001 - 03/2005
Founded and managed Los Angeles interactive agency that produced branded interactive content, engaging websites and viral campaigns for businesses, large studios and digital marketing agencies. Company staff of 6 was comprised of interactive trendsetters in UX, digital entertainment and gaming, delivering groundbreaking user experiences and forging new trails in customer engagement.

 
Start-Up
Dreamworks SKG/ Pop.com - Sr. Development Manager (UX Manager)
01/2000 - 12/2000
Pop.com was an interactive think tank and joint venture between Dreamworks & Imagine Entertainment. Reported to the VP, User Experience. Responsible for the Pop.com website as well as sophisticated interactive multi-path stories, virtual worlds, celebrity web shows and multi-users games.

 
Marketing
The Left Bank Organization/ Beyond Music - Director of Street/ Digital Marketing
05/1998 - 12/1999
Reported to the Vice President, Marketing. Responsible for grass roots and digital marketing campaigns, staff and creating in-house technologies to fully automate complex business and marketing processes.

 
Marketing
Epitaph Records - MIS Director / Sr. Project Manager
03/1995 - 05/1998
Epitaph Records, Los Angeles, CA
Reported to the President. Responsible for life cycle of Epitaph's regional marketing personnel, database marketing system & global CRM Platform. System was critical component in making The Offspring Smash the first independent album to sell over 10M units.
• Managed 30 global marketing and technology staff members and over 300 field marketing reps day-to-day.
• Developed in-house CRM technology for managing fan relationships