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• Managed day-to-day business operations including sales, marketing, P&L, business planning, strategy, customer relations, accounting, PM. Established and managed partnerships with numerous agencies, distributors and technology providers.
• Raised $2M, managed development and P&L of enterprise content platform, Ehab.com from concept through PDLC to GTM.
Reported to the President. Responsible for life cycle of Epitaph's regional marketing personnel, database marketing system & global CRM Platform. System was critical component in making The Offspring Smash the first independent album to sell over 10M units.
• Managed 30 global marketing and technology staff members and over 300 field marketing reps day-to-day.
• Developed in-house CRM technology for managing fan relationships