Preferred Sectors

 
Internet of Things
E-Commerce
Sports & Leisure
Consumer Tech
Public Sector

Expertise

 
Marketing
Other
$7.8K

Total Earnings

9

Avg Response Time

4

Jobs Completed

143

Total Hours Logged


Experience

 
 
Marketing
inRiver - Sr. Content Marketing Manager
08/2017 - Present
Manage all content, including strategy, planning, and execution for demand gen and lead gen, including webinars, case studies, customer references, press announcements, blogs and social media, event correspondence, white papers, solution briefs, and product marketing materials.
Develop SEO strategy, content, and architecture for web site and approve all published assets and content.
Develop pipeline acceleration strategy and content and other sales enablement tools.

 
Marketing
SanDisk - Customer Reference Program Manager
06/2014 - 03/2016
- Built the customer reference program from the ground up for flash, SSD, and related software products
- Developed 10+ videos and 25+ customer references, including pipeline in 8 months
- Drove metrics and status reporting to upper management on all outbound marketing activities
- Developed, distributed, analyzed, reported on customer surveys for lead gen and content marketing programs

 
Other
Utah Foundation - Public Policy Research Consultant
07/2013 - 12/2013
? Influenced state legislation by researching and analyzing key policy issues, such as K-12 public education, higher education, and quality of life.
? Presented published findings and recommendations to legislators and media.
? Evangelized Foundation research reports through press releases, blogs, and Social Media. Received both radio and newspaper press on K-12 policy recommendations.
? Published policy research reports include “Elevating Student Achievement: Successful Education Policies

 
Marketing
EMC - Sr. Product Marketing Communications Manager
08/2012 - 07/2013
? Managed $1 million annual marketing budget, including vendors, contractor and collateral development for Big Data storage product marketing team.
? Drove content strategy development and social media interactions across six internal organizations to improve inter-departmental communications and information distribution.
? Reinforced and supported Isilon sales efforts through the development and distribution of sales and channel newsletters, product collateral, and sales enablement tools.

 
Marketing
Axis41 - Director of Strategy
02/2012 - 12/2012
? Led brand, messaging, competitive analysis, and digital marketing programs for Fortune 500 and high-growth clients including Adobe, Henry Schein, Palo Alto Networks, and Genesys Labs.
? Drove development of an eight-course curriculum for Adobe’s Digital Marketing Suite, including instructional design process and approvals, vendor management, and train-the-trainer delivery.
? Increased firm visibility through business development, public relations, press announcements, and thought leadership

 
Marketing
Hewlett-Packard Company - Marketing Consultant
07/2006 - 07/2011
? Drove web, collateral, and press and internal communications for more than 20 hardware and software worldwide product launches.
? Designed and managed web site and acquisition campaign for 7500 participants of inaugural HP Discover event. Directed e-mail campaigns, creation of marketing materials, and acquisition of promotional and reward items for three annual conferences.
? Recommended comprehensive modifications to HP ProCurve networking product positioning, messaging, and web content a

 
Marketing
Harding Marketing - Marketing Consultant
06/2003 - 08/2006
Integrated marketing programs
Collateral development
Marketing strategy
Brand and brand templates/guidelines
Web information architecture and content