Avg Response Time
Total Hours Logged
Develop SEO strategy, content, and architecture for web site and approve all published assets and content.
Develop pipeline acceleration strategy and content and other sales enablement tools.
- Developed 10+ videos and 25+ customer references, including pipeline in 8 months
- Drove metrics and status reporting to upper management on all outbound marketing activities
- Developed, distributed, analyzed, reported on customer surveys for lead gen and content marketing programs
? Presented published findings and recommendations to legislators and media.
? Evangelized Foundation research reports through press releases, blogs, and Social Media. Received both radio and newspaper press on K-12 policy recommendations.
? Published policy research reports include “Elevating Student Achievement: Successful Education Policies
? Drove content strategy development and social media interactions across six internal organizations to improve inter-departmental communications and information distribution.
? Reinforced and supported Isilon sales efforts through the development and distribution of sales and channel newsletters, product collateral, and sales enablement tools.
? Drove development of an eight-course curriculum for Adobe’s Digital Marketing Suite, including instructional design process and approvals, vendor management, and train-the-trainer delivery.
? Increased firm visibility through business development, public relations, press announcements, and thought leadership
? Designed and managed web site and acquisition campaign for 7500 participants of inaugural HP Discover event. Directed e-mail campaigns, creation of marketing materials, and acquisition of promotional and reward items for three annual conferences.
? Recommended comprehensive modifications to HP ProCurve networking product positioning, messaging, and web content a
Brand and brand templates/guidelines
Web information architecture and content