Avg Response Time
Total Hours Logged
CLIENTS – B2B SaaS
B2B SaaS: Pulse Commerce * Pica 9 * Hanweck * PypeStream * Merchantry * eKomi * SellerCrowd * LiftMetrix
CLIENTS - OTHER
ShelterLogic * Pharus Advisors * Rudofsky Associates
Fractional CMO * Go-to-Market Strategy * SEO & SEM * Digital Marketing * Content Marketing * Growth Strategy
Ecommerce Middleware * Local Marketing Automation * Social Media Management * Options Analytics as-a-Service * Others
- Launched new business information product, generating 30% of Company’s new sales in its 1st quarter.
- Supervised 4 direct reports and directed a cross-functional product and marketing team.
- Product Management / Trade Promotion Management: Piloted client team through development of software that analyzed IRI data to deliver higher ROI trade promotions. Generated $30mm for Client.
- Brand Pricing, Promotion and Merchandising Strategy: Dissected consumer data to identify and locally target responsive consumer segments. Quantified $50mm opportunity for bottom line improvement.