Expertise

 
Marketing
Management Consulting
$16.3K

Total Earnings

2

Avg Response Time

7

Jobs Completed

155

Total Hours Logged


Experience

 
 
Marketing
B2B Marketing Group - Principal
01/2014 - Present
Fractional CMO and Marketing Strategy

CLIENTS – B2B SaaS
B2B SaaS: Pulse Commerce * Pica 9 * Hanweck * PypeStream * Merchantry * eKomi * SellerCrowd * LiftMetrix

CLIENTS - OTHER
ShelterLogic * Pharus Advisors * Rudofsky Associates

ENGAGEMENTS
Fractional CMO * Go-to-Market Strategy * SEO & SEM * Digital Marketing * Content Marketing * Growth Strategy

VERTICALS
Ecommerce Middleware * Local Marketing Automation * Social Media Management * Options Analytics as-a-Service * Others

 
Marketing
Guidepoint Global - Chief Marketing Officer
05/2010 - 12/2013
Led global marketing for B2B primary research firm serving institutional investors and private equity firms, with sales teams and operations in the U.S., UK, Singapore, Shanghai and Hong Kong. As the company’s first CMO, responsibilities included building scalable marketing capabilities.

 
Marketing
Dun & Bradstreet - VP, Product Management and Marketing
11/2003 - 12/2009
Led global product teams with revenue responsibility from $200mm to $500mm in D&Bs 2 largest business units -- Risk Management Solutions and Sales & Marketing Solutions. I more than doubled the growth rate of 6 different product lines through product strategy and innovation, pricing strategy and tactics, new sales channel development, sales enablement and lead generation.

 
Marketing
ScreamingMedia - Director of Product Management and Marketing
03/2001 - 01/2003
Managed a product suite P&L for provider of web-based financial information and news content applications. Led marketing, product management and vendor management efforts for product line.
- Launched new business information product, generating 30% of Company’s new sales in its 1st quarter.
- Supervised 4 direct reports and directed a cross-functional product and marketing team.

 
Management Consulting
Booz & Company - Associate
09/1997 - 06/1999
Junior member of teams that advised Fortune 500 consumer packaged companies on marketing strategy.
- Product Management / Trade Promotion Management: Piloted client team through development of software that analyzed IRI data to deliver higher ROI trade promotions. Generated $30mm for Client.
- Brand Pricing, Promotion and Merchandising Strategy: Dissected consumer data to identify and locally target responsive consumer segments. Quantified $50mm opportunity for bottom line improvement.